IFMC Team
Dr. Tony Vercillo
Senior Executive (President, COO) with special emphasis in the areas of marketing, supply-chain management and optimization, purchasing, third-party logistics, transportation technology, and overall operations. To utilize my supply-chain, technology, and distribution/operations skills to drive company growth and profitability.
Work Experience:
IFMC, Inc.
3540 West Sahara Ave., Suite #333
Las Vegas, Nevada 89102
President & CEO - 1993 - Present
- Performed project work for more than 285 clients
- Implemented freight/distribution Technology @ >12 clients
- Conducted 20 network design and optimization projects
- Noted industry speaker on supply-chain & Global purchasing
- Conducted more than 100 studies in logistics & distribution
- Performed more than 60 Leasing/3PL/Outsourcing Studies
- Implemented ERP/TMS Systems for 5 major clients
- Currently teach Supply-Chain Design & Optimization @ CSUF
Accomplishments:
Saved clients millions in operational savings. Provided distribution guidance and international supply-chain strategies for dozens of companies. Developed business, strategic, transportation, and supply-chain optimization plans for 6 different industries. Implemented on-board, GPS, and TMS Technologies for numerous client companies. Top ranked professor (as evaluated by the students) at CSUF (teach Marketing and Supply-Chain Theory).
Lend Lease (3PL)
Minneapolis, MN
COO & Regional VP - 1989 - 1993
- Direct reports included Sales, Ops, Area VPs, District Managers
- Ran $80 million division with 25 districts (400 people)
- Improved profitability by 20%
- Reduced Purchasing costs 11%
- Increased customer retention by 16%
- Reduced cost/unit by 13%
PepsiCo
Purchase, New York
National Manager Marketing & Distribution - 1980 - 1988
- 5 direct reports (Division Distribution Managers, HQ staff)
- Responsible for a $125 million supply-chain budget
- Promoted 4 times in 8 years
- Reduced cost/case by $0.097 over three years
- Over-hauled entire Pepsi TMS and Freight System.
Key Strengths:
- Strategic Vision
- Intolerance for mediocrity
- Application of Technology
- Global Supply-Chain savvy
- People skills (interpersonal skills)
- Leadership.
Activities:
Coach for 18 youth sports teams in basketball, soccer, and softball. Professor Global Marketing and Supply Chain Optimization at CSUF.
Interests:
Traveling to foreign countries, guitar, sports cars, and golf.
Education:
- Doctorate in Marketing Management & Supply Chain Theory
Summa Cum Laude
- MBA, Leadership & Human Behavior
Magna Cum Laude
- B.S. Business - Caldwell College
Academic Achievements:
- Author of 100 articles published in industry journals
- Authored Evaluating Third-Logistics Alternatives
- Advisory Team Member @ CSUF Adult Education
- Advisory Board Member @ CSUF - Sports & Coaching
- Noted Speaker @ 3 Industry Conferences
- Top Ranked Professor @ CSUF
Robert DeSantis
Robert DeSantis is currently President of Transactional Media and Marketing for Maddocks, a branding and marketing firm located in Los Angeles, whose client list includes such companies as Red Bull, Estee Lauder, Kanebo, P&G, Sony, Coke, Phillips, Beauty TV, Ketel ONE, The Venetian Hotel, Lumina Hotels, Disney, The Platinum Group and many others. During his eight year tenure with Maddocks, Mr. DeSantis has spearheaded his own brand of Transactional Marketing that identifies unfulfilled market segments and opportunities, and develops compelling value propositions within targeted demographics. With a focus on measurable and sustainable ROI he has also created and developed Transactional business for a variety of well-known celebrities.
In 1990, Mr. DeSantis identified the potential and mechanisms of Television Home Shopping founders HSN and QVC and formed SKLA INC., which generated over $150 million in sales by 1997.
Specialties:
Brand diagnostics including; naming, packaging, tag-line, and deployment strategy analysis. Development of a proper go-forward strategy that begins by understanding what direction you are pointed in.
Experience:
President of Maddocks & Company
Privately Held; Graphic Design industry
January 2002 - Present (8 years 4 months)
Our IC's:
- Average years of experience: 15
- Educational level: MBA
- Minimum position held: Director
- Chosen based upon project need and required specialty
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